I've built my career crafting design that transforms brands and creates powerful digital experiences. For 25+ years, I've honed my approach to Digital Brand Experiences, Product Design, and Design Systems—work that resonates with audiences and drives real business impact.
During my 9 years at Huge, I've led partnerships with major forces like McDonald's Global, Morgan Stanley, American Express, and Ticketmaster, as well as luxury leaders Hublot and Canada Goose. I played a key role in launching Huge's Chicago office, building design and product teams known for their excellence. My formula works because it's straightforward: deeply understand both customer and business needs, build relationships on honest communication, and consistently push creative boundaries. But my greatest pride comes from the designers I've mentored—watching them grow their confidence and careers has been the most fulfilling reward.
Exceptional design isn't just about visuals—it's about listening intensely and collaborating fearlessly.
About
Selected Work
(2018 — 2025
McDonald’s Global
McDonald's is a global fast-food leader known for its iconic menu featuring the Big Mac, Chicken McNuggets, and a variety of sides and beverages. With a commitment to quality and consistency, McDonald's serves millions of customers daily across its extensive network of restaurants. The brand prioritises sustainability and community engagement, striving to create a positive impact through responsible sourcing and local initiatives. Its playful atmosphere and welcoming service have made McDonald's a staple in Australian dining culture, catering to families, friends, and individuals seeking a quick and satisfying meal.
Client Experience
2016 — 2025
PRE 2016
SYD — LDN — NYC
Adobe
ANZ Bank
ANZ Stadium
Australian Defence Force
Bloomberg
Caltex
Coca-Cola Amatil
Healthways
IBM
Lacoste
Network Ten
Neutrogena
Newcastle Permanent
Nutricia
Optus
Pfizer
Qantas
QIC
Schwinn
Sydney Transport Network
Teachers Mutual Bank
Tourism Australia
UK Government
United States Air National Guard
Vodafone
Weightwatchers