Hublot

Feature Campaigns

Hublot required a consistent yet adaptable approach to digital campaigns for major product launches that would maintain their luxury positioning while driving conversion.

Task

I was challenged to create a dynamic template system for campaign announcements that could be customized for different product launches while preserving brand consistency.

Action

Directing the creative development, I established versatile templates with a distinctive diptych pattern balancing brand imagery with product details. My team incorporated mixed media elements and designed visual journeys that guided customers toward product discovery.

Role

As Group Creative Director, I provided creative leadership across art direction, UX direction, content strategy, and copywriting while fostering collaboration between design teams, developers, and client stakeholders to ensure exceptional execution.